Automotive PR gets positive stories about its clients published in the media which matter to them - largely the dedicated publications which reach the global automotive community although we are adept at B2C as well as B2B communications.
We employ a wide range of skills to achieve this end result. We work closely with our clients to identify, hone, polish and disseminate stories which deliver results effectively for them, using a wide range of methods to get them 'to market'. Whether via the tried and tested press release, an interview, a 'shirtsleeves' briefing session, a full press conference, a product assessment or a road test, a client visit or some other innovative approach, we grab journalists' attention and provide well-researched, factual and comprehensive material which meets their exacting requirements.
On behalf of our many clients we talk to specialist automotive journalists on a daily basis. Our wide circle of media contacts mean that we are well known and work hard to be respected for the quality of our stories. Indeed, in an arena where 'spinning' can easily get out of control, we pride ourselves on our integrity and the two-way relationships we have with individual writers and broadcasters.
APR has a reputation for delivering the goods - cost effectively, reliably, on time and in a way that works for the media and our clients.
The APR team has long experience, proven discretion and unmatched contacts in the international motor industry and elsewhere. We are qualified to undertake sensitive assignments on behalf of our clients in areas such as joint ventures and strategic business development as well as mergers and acquisitions - in other words our capabilities extend well beyond media relations.