Germany
Founded in 2010, Automotive PR Germany consists of a team of automotive specialists with over 10 years of experience in the industry and a strong international background, handling automotive communications in Germany, Austria, Switzerland, Benelux and the nearby Central East Europe neighbouring countries.
Based in Cologne, in the heart of automotive Bundesland Northrhine-Westfalia and close to the boarders of France and the Benelux, APR Germany is run by Christiane Bourquin and Britta Lange and serves a long list of global automotive suppliers and high-tech industry corporations.
International clients supported by APR Germany – established in Germany for ten years as ‘pr-people’ – include leading international automotive suppliers and also include smaller-sized, specialist global segment leaders from TMD Friction (brake pads) to Tedrive Steering (steering systems) and many other firms with roots in Germany or the rest of continental Europe.
From automotive lights to exhausts, from steering to braking, from electronic systems to shock absorbers, from sound to design, from lightweight engineering to heavy trucks technology; there aren’t many vehicle products and technologies that we haven’t worked with in one way or another.
Supporting these global companies in German-speaking countries and across the borders into Europe, Asia and Australia, APR Germany provides an integrated and strategic approach to communications based on tailor-made concepts and commitment to the highest quality, as well as a hands-on, target-oriented service. Communications projects and programmes implemented include the entire spectrum of PR and marketing with focus on B2B as well as B2C target audiences, including product launches, ride-and-drive events, crisis communications, specialist automotive copy-writing, technical features and workshops, change management, and end-consumer story-telling.
