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Martin Hayes

Executive Chairman

Martin Hayes

Forty years plus in motor industry communications – both as a journalist and, for several decades, as a PR person – ensures that I have encountered just about every issue which can possibly emerge from our industry. But of course we live in revolutionary times – who could have forecast when I started out the growth of the internet, the collapse of two of the ‘Big Three’ automakers and the development of China as the world’s largest automotive market? My earlier career of writing about trucks and buses, fighting British Leyland’s corner against the assembled media corps, announcing the closure of many of the UK’s best known motor industry plants and later patrolling the corridors of power at one of Britain’s premier banks did little to hone my skills in managing such a group of spirited, talented and, yes, outspoken individuals as make up the APR team. But together we make up a powerhouse of talent focused on the single goal of enhancing the images of our clients and their products and services.


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