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Tesla Motors, the high-performance electric vehicle manufacturer, appointed Automotive PR to devise a cost-effective, high impact PR initiative to promote their new Roadster model, the world’s first electric, zero emissions sports car, and to organise and host media drive activities in both German... more
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Automotive PR was approached by the production team from the BBC’s flagship news programme, Newsnight, and asked to recommend a location for an upcoming special outside broadcast. The programme was to be focused on the state of the economy in light of the latest unemployment figures, and Newsnight... more
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As part of the launch of the iconic MG car brand and newly-built production facility in Nanjing, China, by new owners, the Nanjing Automobile Corporation (NAC), Automotive PR were tasked to source a music band which would successfully communicate the British element of the MG brand. The resulting co... more
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Each year, Automotive PR on behalf of Meguiar’s UK organises the UK Car Enthusiast of the Year awards gala and dinner. The event is a real highlight in the classic car calendar and celebrates those who have made an outstanding contribution to the industry.... more
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When long-term Automotive PR client DAF Trucks decided to hold a unique media ride and drive day for its market-leading LF range of light trucks, it challenged APR to see if it could extend exposure beyond the traditional commercial vehicle specialist media.... more
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Active safety systems in cars are largely unknown to British motorists according to research initiated by APR client Robert Bosch GB. Only a small percentage of motorists quizzed knew what ESP® (Electronic Stability Program) is and what it does.... more
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