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For almost 20 years Automotive PR has helped DAF Trucks manage its media relations programme in the UK, DAF's largest market. During this period has DAF has developed as Europe's fastest growing truck brand.... more
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Boasting industry leading contacts and knowledge, Automotive PR (APR) has completed yet another successful pan-European PR campaign with Stoneridge Electronics. Stoneridge, makers of the SE5000 Exakt tachograph, approached APR for assistance in developing an ongoing PR programme to promote not only ... more
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Chevron – which markets Texaco and Havoline brand oils – asked Automotive PR to assist it in generating media coverage of a world record attempt in which a team in a Land Rover Discovery 2 drove from London to Cape Town in South Africa, whilst raising money for the charity Help for Heroes. ... more
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Automotive PR was brought in to assist its client, Axeon – Europe’s largest independent lithium-ion automotive battery systems supplier – in maximising its presence at the Low Carbon Vehicle (LCV) Show in September held at Millbrook Proving Ground.... more
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Automotive PR was recently appointed by Alvis, one of the most iconic car manufacturing brands of the 1930’s, to develop and manage a media relations programme to re-introduce the brand in the 21st century. APR secured focused media coverage for Alvis as it sought publicity in the build-up to and ... more
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Among APR’s prestigious clients around the world, California-based SMS Supercars stands out. Not only because of their impressive products, which so far comprise of the SMS 570 Challenger launched by APR last year, and the SMS 302 and SMS 460 Mustang, but also because APR has been chosen as the ex... more
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Headline-grabbing Chinese car maker BYD Auto, the country’s fastest-growing car maker which anticipates sales of 800,000 cars this year versus 450,000 last year, chose APR to help gets its message over to the international media at the prestigious Geneva Salon.... more
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Revolve Technologies, a leading specialist powertrain and vehicle engineering company known for its expertise in the automotive, defence and motorsport sectors, required a media event to launch its hydrogen bi-fuel conversion for commercial vehicles.... more
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Tesla Motors, the high-performance electric vehicle manufacturer, appointed Automotive PR to devise a cost-effective, high impact PR initiative to promote their new Roadster model, the world’s first electric, zero emissions sports car, and to organise and host media drive activities in both German... more
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Automotive PR was approached by the production team from the BBC’s flagship news programme, Newsnight, and asked to recommend a location for an upcoming special outside broadcast. The programme was to be focused on the state of the economy in light of the latest unemployment figures, and Newsnight... more
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