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Among APR’s prestigious clients around the world, California-based SMS Supercars stands out. Not only because of their impressive products, which so far comprise of the SMS 570 Challenger launched by APR last year, and the SMS 302 and SMS 460 Mustang, but also because APR has been chosen as the ex... more
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Headline-grabbing Chinese car maker BYD Auto, the country’s fastest-growing car maker which anticipates sales of 800,000 cars this year versus 450,000 last year, chose APR to help gets its message over to the international media at the prestigious Geneva Salon.... more
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Revolve Technologies, a leading specialist powertrain and vehicle engineering company known for its expertise in the automotive, defence and motorsport sectors, required a media event to launch its hydrogen bi-fuel conversion for commercial vehicles.... more
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Tesla Motors, the high-performance electric vehicle manufacturer, appointed Automotive PR to devise a cost-effective, high impact PR initiative to promote their new Roadster model, the world’s first electric, zero emissions sports car, and to organise and host media drive activities in both German... more
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Automotive PR was approached by the production team from the BBC’s flagship news programme, Newsnight, and asked to recommend a location for an upcoming special outside broadcast. The programme was to be focused on the state of the economy in light of the latest unemployment figures, and Newsnight... more
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As part of the launch of the iconic MG car brand and newly-built production facility in Nanjing, China, by new owners, the Nanjing Automobile Corporation (NAC), Automotive PR were tasked to source a music band which would successfully communicate the British element of the MG brand. The resulting co... more
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Each year, Automotive PR on behalf of Meguiar’s UK organises the UK Car Enthusiast of the Year awards gala and dinner. The event is a real highlight in the classic car calendar and celebrates those who have made an outstanding contribution to the industry.... more
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When long-term Automotive PR client DAF Trucks decided to hold a unique media ride and drive day for its market-leading LF range of light trucks, it challenged APR to see if it could extend exposure beyond the traditional commercial vehicle specialist media.... more
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Active safety systems in cars are largely unknown to British motorists according to research initiated by APR client Robert Bosch GB. Only a small percentage of motorists quizzed knew what ESP® (Electronic Stability Program) is and what it does.... more
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