Senior Consultant, Automotive PR JapanYoshi’s background is in advertising. He started his career at Oricom, a well-established Japanese advertising agency, and later moved to their International Department and received training at Ted Bates, New York. He joined Inoue Public Relations in 2000. Over the years he has been responsible for clients such as GKN Driveline, Faurecia, and Eaton/Nittan Valve. He also has substantial experience with financial clients including heading up an in-house team that assists Japanese companies list on London’s AIM Market. Yoshinori Yamaguchi graduated from Waseda University in 1969 where he majored in Commerce.