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APR expands again – APR Germany formed and new website up and running!

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Client: Automotive PR
Date: 8th Mar 10

Automotive PR Ltd (APR) is continuing the expansion of its international network with the establishment of APR Germany. At the same time, the leading provider of specialist public relations services to the global motor industry launches an all-new website (www.automotivepr.com) with an all-new corporate identity.

The formation of APR Germany cements a long term and successful relationship between APR and pr people, a Cologne-based consultancy which also focuses primarily on the automotive sector. APR and pr people have worked together for a number of joint clients since first coming together several years ago on the Visteon account.

Now, the formation of APR Germany will enable clients of both organisations to access media across the world via APR’s existing linkages which, aside from its ‘home market’ of the UK, already includes APR of America and APR China as well as affiliate relationships in Brazil and Mexico.

Already, the combined Anglo-German team behind APR Germany is signing up new clients including TMD Friction and will be presenting a unified offer to German clients requiring international services as well as to non-German clients needing to access one of the world’s most important automotive audiences.

Christiane Bourquin, Managing Director of pr people and Founder of APR Germany, commented: “We are really pleased to be working with the APR Germany brand. Our colleagues in London have long impressed us and now, together, we can win new clients and opportunities by pooling our resources. APR’s proven reach beyond Europe is particularly exciting for us and our existing client portfolio”.

Martin Hayes, Founding Chairman of APR, said: “Our strategy is to develop our capabilities in key automotive markets worldwide and following on from the US and China, Germany is of course somewhere we have to be. The team in Cologne will be critical for many of our clients as they target this key market”.

The combined APR Germany offering will be augmented by strong support from Axel E. Catton, President of APR of America. Although based in New York, Axel’s strong heritage with German companies – including both BMW and Audi – gives him excellent contacts in the German motoring media, which in the past have allowed Automotive PR to run successful media campaigns for the introduction of RM Auctions to Europe and the launch of the Tesla brand in Germany. Axel’s motoring and product contacts, alongside the APR Germany team’s focus on the trade and technical sector, give APR a unique capability to reach all sectors of the German media.

The new APR website (www.automotivepr.com) provides news of all of APR’s activities, including APR of America and APR Germany, and for the first time includes a Chinese language section supporting the activities of APR China.

“Our website is our window to the world and, increasingly, it is a strong source of new business inquiries. We have striven to carry over the attributes of simplicity and speed while updating and modernising the appearance, a new look that is carried through to all of our stationery”, says Marco Ferrari, Managing Director.

 

For further information please contact:

Automotive PR Ltd  

Martin Hayes                 +44(0)20 7494 8050                mhayes@automotivepr.com

Automotive PR Germany

Christiane Bourquin      +49 (0)221 53 41 088-21       aprgermany@automotivepr.com

Automotive PR of America

Axel E. Catton               +1 201 845 5418                    acatton@automotivepr.com

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