DAF Trucks

The brief

Launch DAF’s new Euro 6 range of trucks to the European media.

How we responded

Using the CV Show in Birmingham as a venue, we developed a comprehensive activity programme including presentations, two media dinners (for European and the UK media) and a pre-show breakfast-time unveiling which established the DAF brand as the focal point of the event.

Results 

Along with regular media briefings, press releases, ride and drive events and fostering a close relationship between DAF’s senior management and the specialist media, the event has helped DAF climb to and maintain market leadership in the UK over many years. They’ve been a client for 22 years.

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