{"id":2990,"date":"2024-02-08T12:20:06","date_gmt":"2024-02-08T12:20:06","guid":{"rendered":"https:\/\/www.automotivepr.com\/markteinfuehrung-von-omoda-5-j7\/"},"modified":"2025-04-30T10:51:24","modified_gmt":"2025-04-30T10:51:24","slug":"markteinfuehrung-von-omoda-5-j7","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/de\/markteinfuehrung-von-omoda-5-j7\/","title":{"rendered":"Markteinf\u00fchrung von OMODA 5 &amp; J7"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8220;.vc_custom_1707990715000{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8220;]<\/p>\r\n<p style=\"font-size: 12px;\"><em>Dieser Artikel wurde automatisch \u00fcbersetzt<\/em><\/p>\r\n<p>[\/vc_column_text][vc_column_text]<\/p>\r\n<p><strong>Fallstudie von APR Benelux<\/strong><\/p>\r\n<p>[\/vc_column_text][vc_separator color=&#8220;custom&#8220; align=&#8220;align_left&#8220; el_width=&#8220;20&#8243; accent_color=&#8220;#5f5e5e&#8220; css=&#8220;.vc_custom_1707991168902{margin-top: 20px !important;}&#8220;][vc_column_text]<!-- \/wp:post-content --><\/p>\r\n<p>Chery geh\u00f6rt zu den gro\u00dfen privaten Automobilherstellern Chinas und ist der gr\u00f6\u00dfte Autoexporteur des Landes. Das Unternehmen plant, im Jahr 2024 zwei Tochtermarken in Belgien einzuf\u00fchren, OMODA und JAECOO.<\/p>\r\n<p>Ein guter Anfang ist die halbe Miete, daher war das Ziel, maximale Medienpr\u00e4senz vor dem Launch der Modelle &#8218;OMODA 5&#8216; und &#8218;J7&#8216; auf dem belgischen Markt zu generieren. Wir waren gerne behilflich.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<h3><!-- wp:paragraph --><strong>Von Fachzeitschriften bis zu allgemeinen Medien <\/strong><\/h3>\r\n<p><!-- wp:paragraph -->Unser Ziel war kristallklar: die Vorstellung von OMODA 5 und J7 f\u00fcr das belgische Publikum. PR ist ein Langzeitprojekt, aber auch im PR-Bereich bleibt harte Nachrichten K\u00f6nig. Durch den strategischen Einsatz von zwei sorgf\u00e4ltig ausgearbeiteten lokalen Pressemitteilungen und gezieltem Pitching haben wir den Launch beider Modelle erfolgreich angek\u00fcndigt. Unsere Bem\u00fchungen erzielten beeindruckende f\u00fcnfzig Clippings in relevanten Medien, von Fachzeitschriften bis zur allgemeinen Presse, sowohl online als auch in Print. Einige bemerkenswerte Beispiele sind Ver\u00f6ffentlichungen in Het Laatste Nieuws, La Derni\u00e8re Heure und Go Car.<\/p>\r\n<p>Wir haben es auch geschafft, drei erstklassige Journalisten f\u00fcr eine Pressereise zum Hauptsitz von Chery in China zu gewinnen, wo sie die einmalige Gelegenheit hatten, die Marke kennenzulernen und beide Modelle selbst zu testen.<\/p>\r\n<h3><!-- \/wp:paragraph --><\/h3>\r\n<h3><!-- wp:paragraph --><strong>Das Gespr\u00e4ch in den sozialen Medien am Leben erhalten <\/strong><\/h3>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph -->Neben den traditionellen Medien spielen auch soziale Medien in dieser \u00c4ra der digitalen Transformation eine entscheidende Rolle. Dies erkennend, haben wir das Engagement auf Instagram und Facebook aktiv aufrechterhalten. Durch konsequentes Posten mehrmals pro Woche haben wir uns strategisch auf thematische Tage und lokale Trends abgestimmt, w\u00e4hrend wir auch den OMODA 5 mit all seinen Funktionen im Detail vorstellten. Unsere Strategie ging \u00fcber die reine Promotion hinaus und f\u00f6rderte eine Gemeinschaft, in der Enthusiasten interagieren, Fragen stellen und ihre Erfahrungen mit der Marke teilen konnten.<\/p>\r\n<h3><!-- \/wp:paragraph --><\/h3>\r\n<h3><!-- wp:paragraph --><strong>Ehrgeizige Pl\u00e4ne f\u00fcr die Zukunft <\/strong><\/h3>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph -->Nach diesem Launch wurden OMODA und JAECOO in noch mehr Artikeln erw\u00e4hnt, was auf eine wachsende Markenbekanntheit und Markenbewusstsein hindeutet. Jetzt ist es an der Zeit, diesen Schwung zu nutzen und diese Markenpr\u00e4senz zu nutzen, um die Marken auf ein nie dagewesenes Niveau zu heben und sie fest auf der Landkarte zu etablieren wie nie zuvor.<\/p>\r\n<p><!-- \/wp:paragraph -->\u00a0<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Cherys Werbestrategien in Belgien f\u00fchrten zu einer erheblichen Medienpr\u00e4senz f\u00fcr die Modelle OMODA 5 und J7 und bildeten die Grundlage f\u00fcr die Pr\u00e4senz der Marke.<\/p>\n","protected":false},"author":2,"featured_media":2818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[64],"class_list":["post-2990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fallstudie","tag-apr-benelux-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markteinf\u00fchrung von OMODA 5 &amp; 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