{"id":3008,"date":"2024-02-17T12:35:04","date_gmt":"2024-02-17T12:35:04","guid":{"rendered":"https:\/\/www.automotivepr.com\/behr-amerika\/"},"modified":"2025-04-30T10:50:47","modified_gmt":"2025-04-30T10:50:47","slug":"behr-amerika","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/de\/behr-amerika\/","title":{"rendered":"Behr Amerika"},"content":{"rendered":"

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Dieser Artikel wurde automatisch \u00fcbersetzt<\/em><\/p>\r\n

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Fallstudie von APR America<\/strong><\/p>\r\n

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Die Behr-Gruppe war ein f\u00fchrender Anbieter von Kfz-L\u00fcftungs- und Klimaanlagen in Europa. In den USA konkurrierte Behr damals jedoch mit buchst\u00e4blich Hunderten von Automobilzulieferern und OEMs um die Aufmerksamkeit der Medien.<\/p>\r\n

\"Behr<\/figure>\r\n

Behr wollte die Bekanntheit seiner Produkte und Technologien auf dem nordamerikanischen Markt deutlich steigern und entschied sich nach einer umfangreichen Agentursuche f\u00fcr AutoCom Associations, um sein PR-Programm f\u00fcr die Automobilindustrie in der Region zu verwalten.<\/p>\r\n

AutoCom entwickelte einen umfassenden Kommunikationsplan, um die geplanten Expansionsbem\u00fchungen von Behr America und die langfristigen Kommunikationsziele des Unternehmens zu unterst\u00fctzen. Die Agentur erreichte die PR-Ziele von Behr durch Medienkonferenzen, die Teilnahme des Behr-Managements an wichtigen Veranstaltungen der nordamerikanischen Automobilindustrie und regelm\u00e4\u00dfig stattfindende Pressemitteilungen.<\/p>\r\n

Die Pressekonferenzen, Veranstaltungen und Pressemitteilungen von Behr sorgten f\u00fcr umfangreiche Berichterstattung in Print-, Radio- und Rundfunkmedien. Sp\u00e4ter wurde das Unternehmen von MAHLE \u00fcbernommen, einem weiteren gro\u00dfen deutschen Automobilzulieferer, der sich bei der \u00d6ffentlichkeitsarbeit weiterhin auf AutoCom verlie\u00df.<\/p>\r\n

Die Behr-Hella Thermocontrol GmbH (BHTC), ein Joint Venture der MAHLE Behr GmbH & Co. KG und der Hella KGaA Hueck & Co., ist Weltmarktf\u00fchrer f\u00fcr Klimasteuerungen und Spezialist f\u00fcr Anzeige- und Touch-Control-Systeme (HMI) f\u00fcr der Automobilindustrie. Die wichtigsten Produktgruppen des Unternehmens sind Bedien- und Steuerger\u00e4te f\u00fcr die Fahrzeugklimatisierung, Center-Informationsdisplays, Touchpanels, Gebl\u00e4sesteuerungen, PTC-Heizungen und Klimasensoren.<\/p>\r\n

Das Joint Venture wurde 1999 gegr\u00fcndet und besch\u00e4ftigt heute weltweit rund 2.500 Mitarbeiter. Das Unternehmen verf\u00fcgt \u00fcber Niederlassungen in Lippstadt, Deutschland (Hauptsitz); Farmington Hills, Michigan; San Miguel de Allende, Mexiko; Shanghai, China; Pune, Indien; Tokyo, Japan; Sofia, Bulgarien und Tampere, Finnland.<\/p>\r\n

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Die Behr-Gruppe verbesserte das Bewusstsein f\u00fcr ihre Technologie in Nordamerika, angetrieben durch die Agentur AutoCom und sp\u00e4ter von MAHLE \u00fcbernommen.<\/p>\n","protected":false},"author":2,"featured_media":2784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[63],"class_list":["post-3008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fallstudie","tag-apr-america-de"],"yoast_head":"\nBehr Amerika | Automotive Pr<\/title>\n<meta name=\"description\" content=\"Behr Amerika\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.automotivepr.com\/de\/behr-amerika\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behr 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