{"id":3023,"date":"2024-02-15T12:45:45","date_gmt":"2024-02-15T12:45:45","guid":{"rendered":"https:\/\/www.automotivepr.com\/grammer-case-study\/"},"modified":"2025-04-30T10:50:51","modified_gmt":"2025-04-30T10:50:51","slug":"grammer-case-study","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/de\/grammer-case-study\/","title":{"rendered":"Grammer Fallstudie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8220;.vc_custom_1707990715000{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8220;]<\/p>\r\n<p style=\"font-size: 12px;\"><em>Dieser Artikel wurde automatisch \u00fcbersetzt<\/em><\/p>\r\n<p>[\/vc_column_text][vc_column_text]<\/p>\r\n<p><strong>Fallstudie von APR America<\/strong><\/p>\r\n<p>[\/vc_column_text][vc_separator color=&#8220;custom&#8220; align=&#8220;align_left&#8220; el_width=&#8220;20&#8243; accent_color=&#8220;#5f5e5e&#8220; css=&#8220;.vc_custom_1707991168902{margin-top: 20px !important;}&#8220;][vc_column_text]<\/p>\r\n<p>Die Grammer AG ist ein f\u00fchrender Anbieter von Spezialsitzsystemen mit einer langen und hoch angesehenen Geschichte in Europa. Ihr Ziel war es, sich auf dem US-Markt unter den gro\u00dfen Automobil-OEMs zu etablieren und von Grund auf Markenbekanntheit zu schaffen.<\/p>\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"660\" class=\"wp-image-2810\" style=\"width: 412px; height: auto;\" src=\"https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen4-min.png\" alt=\"Grammer Case Study\" srcset=\"https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen4-min.png 760w, https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen4-min-300x261.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\r\n<p><\/div>\r\n\r\nUm die Aufmerksamkeit der begehrten Autojournalisten in Detroit zu gewinnen, bedurfte es eines PR-Partners mit starken Beziehungen zu den US-Medien sowie einem Verst\u00e4ndnis f\u00fcr die Bed\u00fcrfnisse und Anforderungen des europ\u00e4ischen Pressekorps.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nAutoCom organisierte Medienbesuche in den Grammer-Einrichtungen im Raum Detroit und brachte auch eine Gruppe f\u00fchrender nordamerikanischer Journalisten zum Grammer-Hauptsitz in Amberg, Deutschland.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nDas Programm f\u00fcr Grammer umfasste auch eine Reihe von produktfokussierten Pressemitteilungen, die zu Berichten in einer Reihe von Fachpublikationen f\u00fchrten, einschlie\u00dflich einer Titelgeschichte in European Automotive Design, einem technischen Beitrag in Automotive Engineering International und einer prominenten Erw\u00e4hnung in Automotive News Europe.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nDie Grammer AG mit Hauptsitz in Ursensollen, Deutschland, ist in zwei Gesch\u00e4ftssegmenten aktiv: Grammer entwickelt und liefert hochwertige Innenraum- und Bediensysteme sowie innovative thermoplastische Komponenten f\u00fcr die weltweite Automobilindustrie. F\u00fcr Lkw, Z\u00fcge, Busse und Offroad-Fahrzeuge ist Grammer ein Komplettanbieter von Fahrer- und Beifahrersitzen. Derzeit besch\u00e4ftigt die Grammer AG rund 14.000 Mitarbeiter in 19 L\u00e4ndern weltweit und erzielte im Jahr 2022 einen Umsatz von rund 2,2 Milliarden Euro. Grammer-Aktien sind im Prime Standard gelistet und werden an den B\u00f6rsen M\u00fcnchen und Frankfurt sowie \u00fcber das elektronische Handelssystem Xetra gehandelt.<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Grammer AG zielte darauf ab, seine Pr\u00e4senz in den USA zu erh\u00f6hen, indem es PR nutzte, um wichtige Automobilmedien anzusprechen.<\/p>\n","protected":false},"author":2,"featured_media":2808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[63],"class_list":["post-3023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fallstudie","tag-apr-america-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grammer Fallstudie | 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