{"id":3460,"date":"2024-02-22T12:41:04","date_gmt":"2024-02-22T12:41:04","guid":{"rendered":"https:\/\/www.automotivepr.com\/campana-de-comunicacion-del-triangulo-de-la-seguridad\/"},"modified":"2025-04-30T10:50:43","modified_gmt":"2025-04-30T10:50:43","slug":"campana-de-comunicacion-del-triangulo-de-la-seguridad","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/de\/campana-de-comunicacion-del-triangulo-de-la-seguridad\/","title":{"rendered":"Kommunikationskampagne des Sicherheitsdreiecks"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Dieser Artikel wurde automatisch \u00fcbersetzt.<\/em>[\/vc_column_text][vc_column_text]Fallstudie von APR Espa\u00f1a
\n<\/strong>[\/vc_column_text][vc_separator color=“custom“ align=“align_left“ el_width=“20″ accent_color=“#5f5e5e“ css=“.vc_custom_1707991168902{margin-top: 20px !important;}“][vc_column_text]Das „Sicherheitsdreieck“ war eine Initiative zur Sensibilisierung f\u00fcr die Verkehrssicherheit. Die Kampagne wurde von der CETRAA, der Spanischen Konf\u00f6deration der Kfz-Reparaturwerkst\u00e4tten und verwandten Betriebe, ins Leben gerufen und von der Generaldirektion f\u00fcr Verkehr sowie f\u00fchrenden Unternehmen in den Bereichen Bremsen, Reifen und Sto\u00dfd\u00e4mpfer (die Komponenten dieses Dreiecks), wie Bosch, Michelin und Monroe, unterst\u00fctzt. Die Kampagne beinhaltete eine kostenlose \u00dcberpr\u00fcfung dieser drei Komponenten durch die CETRAA-Werkst\u00e4tten \u00fcber zwei Monate.<\/p>\n

Der Erfolg der Kampagne durch FA wurde durch eine Reihe von Zielen erreicht, wobei die Sensibilisierung der Verbraucher f\u00fcr die \u00dcberpr\u00fcfung der drei Sicherheitselemente, die F\u00f6rderung der Werkstattbesuche und die St\u00e4rkung des CETRAA-Images nicht nur bei den angeschlossenen Werkst\u00e4tten, sondern auch bei potenziellen Partnern im Vordergrund standen.<\/p>\n

Die Vorbereitungsarbeiten umfassten die Zusammenarbeit mit Marken, die Definition der Botschaften, das Design von Materialien und eine Mikro-Website sowie die Koordination mit mehr als 10.000 Werkst\u00e4tten und einen Plan f\u00fcr digitale Medien. Die Kampagne startete am 17. Juni mit einer Veranstaltung in Madrid, die sich auf die Wichtigkeit der \u00dcberpr\u00fcfung von Reifen, Bremsen und Sto\u00dfd\u00e4mpfern f\u00fcr die Fahrzeugsicherheit konzentrierte und an der F\u00fchrungskr\u00e4fte der drei Hersteller, die damalige Pr\u00e4sidentin der CETRAA sowie die ehemalige Direktorin der DGT teilnahmen. Besonders hervorzuheben ist die gro\u00dfe Medienpr\u00e4senz am Veranstaltungstag sowie die hohe Anzahl an Kontakten; mehr als 180 Auftritte, einschlie\u00dflich renommierter nationaler Medien sowie der f\u00fchrenden Radiosender Spaniens. Die Online-Strategie in sozialen Netzwerken erg\u00e4nzte die Offline-Aktionen und erweiterte so die Reichweite und Sichtbarkeit der Kampagne.<\/p>\n

Die Initiative endete mit einer bemerkenswerten Beteiligung der Werkst\u00e4tten, was einen hohen Investitionsr\u00fcckfluss und eine St\u00e4rkung des Images der Konf\u00f6deration zeigte.<\/p>\n

F\u00fcr uns als Kommunikationsagentur war diese Kampagne ein gro\u00dfer Erfolg, bei dem wir die Pressestelle, Veranstaltungen und soziale Medien in einem multidisziplin\u00e4ren Ansatz integrierten und die gesteckten Ziele weit \u00fcbertroffen wurden.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Die Kampagne „Das Sicherheitsdreieck“ von CETRAA f\u00f6rderte die \u00dcberpr\u00fcfung von Schl\u00fcsselelementen der Verkehrssicherheit und erzielte gro\u00dfe Wirkung und Investitionsrendite.<\/p>\n","protected":false},"author":2,"featured_media":3447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[69],"class_list":["post-3460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fallstudie","tag-apr-espana-de"],"yoast_head":"\nKommunikationskampagne des Sicherheitsdreiecks | Automotive Pr<\/title>\n<meta name=\"description\" content=\"Kommunikationskampagne des Sicherheitsdreiecks\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.automotivepr.com\/de\/campana-de-comunicacion-del-triangulo-de-la-seguridad\/\" \/>\n<meta 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