{"id":2962,"date":"2024-02-17T11:56:27","date_gmt":"2024-02-17T11:56:27","guid":{"rendered":"https:\/\/www.automotivepr.com\/behr-americaaaaa\/"},"modified":"2025-04-30T10:50:48","modified_gmt":"2025-04-30T10:50:48","slug":"behr-americaaaaa","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/es\/behr-americaaaaa\/","title":{"rendered":"Behr America"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00bb.vc_custom_1707990715000{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00bb]<\/p>\r\n<p style=\"font-size: 12px;\"><em>Este art\u00edculo ha sido traducido automaticamente<\/em><\/p>\r\n<p>[\/vc_column_text][vc_column_text]<\/p>\r\n<p><strong>Caso de \u00e9xito de APR Am\u00e9rica<\/strong><\/p>\r\n<p>[\/vc_column_text][vc_separator color=\u00bbcustom\u00bb align=\u00bbalign_left\u00bb el_width=\u00bb20&#8243; accent_color=\u00bb#5f5e5e\u00bb css=\u00bb.vc_custom_1707991168902{margin-top: 20px !important;}\u00bb][vc_column_text]<\/p>\r\n<p>El Grupo Behr era un proveedor l\u00edder de sistemas de ventilaci\u00f3n y aire acondicionado para autom\u00f3viles en Europa. Sin embargo, en ese momento, en Estados Unidos, Behr compet\u00eda por la atenci\u00f3n medi\u00e1tica con literalmente cientos de proveedores de autom\u00f3viles y fabricantes de equipos originales (OEM).<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"644\" class=\"wp-image-2788\" style=\"width: 357px; height: auto;\" src=\"https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen1-min.png\" alt=\"Behr America\" srcset=\"https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen1-min.png 969w, https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen1-min-300x199.png 300w, https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen1-min-768x510.png 768w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><\/figure>\r\n<p><\/div>\u00a0<\/p>\r\n<p>Behr deseaba mejorar significativamente la conciencia sobre sus productos y tecnolog\u00eda en el mercado norteamericano y, despu\u00e9s de una extensa b\u00fasqueda de agencias, eligi\u00f3 a AutoCom Associations para gestionar su programa de relaciones p\u00fablicas automotrices en la regi\u00f3n.<\/p>\r\n<p>\u00a0<\/p>\r\n<p>AutoCom desarroll\u00f3 un plan de comunicaciones integral para respaldar los esfuerzos de expansi\u00f3n planificados de Behr America y los objetivos de comunicaciones a largo plazo de la empresa. La agencia logr\u00f3 los objetivos de relaciones p\u00fablicas de Behr a trav\u00e9s de conferencias de prensa, la participaci\u00f3n de la direcci\u00f3n de Behr en importantes eventos de la industria automotriz norteamericana y comunicados de prensa programados regularmente.<\/p>\r\n<p>\u00a0<\/p>\r\n<p>Las conferencias de prensa, eventos y comunicados de prensa de Behr generaron una amplia cobertura medi\u00e1tica impresa, radial y televisiva. La empresa fue posteriormente adquirida por MAHLE, otro importante proveedor automotriz alem\u00e1n, que continu\u00f3 confiando en AutoCom para el apoyo de relaciones p\u00fablicas.<\/p>\r\n<p>\u00a0<\/p>\r\n<p>Behr-Hella Thermocontrol GmbH (BHTC), una empresa conjunta de MAHLE Behr GmbH &amp; Co. KG y Hella KGaA Hueck &amp; Co., es l\u00edder mundial en controles de aire acondicionado y especialista en sistemas de visualizaci\u00f3n y control t\u00e1ctil (HMI) para la industria automotriz. Los grupos de productos m\u00e1s importantes de la empresa son unidades de funcionamiento y control para la climatizaci\u00f3n del veh\u00edculo, pantallas de informaci\u00f3n central, paneles t\u00e1ctiles, controladores de ventilador, calentadores PTC y sensores clim\u00e1ticos.<\/p>\r\n<p>\u00a0<\/p>\r\n<p>La empresa conjunta fue fundada en 1999 y hoy tiene aproximadamente 2.500 empleados en todo el mundo. La empresa cuenta con instalaciones en Lippstadt, Alemania (sede); Farmington Hills, Michigan; San Miguel de Allende, M\u00e9xico; Shangh\u00e1i, China; Pune, India; Tokio, Jap\u00f3n; Sof\u00eda, Bulgaria y Tampere, Finlandia.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\u00a0<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>El Grupo Behr mejor\u00f3 el reconocimiento de su tecnolog\u00eda en Norteam\u00e9rica, impulsado por la agencia AutoCom y posteriormente adquirido por MAHLE.<\/p>\n","protected":false},"author":2,"featured_media":2785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[59],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-es","tag-apr-america-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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