{"id":2973,"date":"2024-02-15T12:03:56","date_gmt":"2024-02-15T12:03:56","guid":{"rendered":"https:\/\/www.automotivepr.com\/caso-de-estudio-de-grammer\/"},"modified":"2025-04-30T10:50:52","modified_gmt":"2025-04-30T10:50:52","slug":"caso-de-estudio-de-grammer","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/es\/caso-de-estudio-de-grammer\/","title":{"rendered":"Caso de Estudio de Grammer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00bb.vc_custom_1707990715000{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00bb]<\/p>\r\n<p style=\"font-size: 12px;\"><em>Este art\u00edculo ha sido traducido automaticamente<\/em><\/p>\r\n<p>[\/vc_column_text][vc_column_text]<\/p>\r\n<p><strong>Caso de \u00e9xito de APR Am\u00e9rica<\/strong><\/p>\r\n<p>[\/vc_column_text][vc_separator color=\u00bbcustom\u00bb align=\u00bbalign_left\u00bb el_width=\u00bb20&#8243; accent_color=\u00bb#5f5e5e\u00bb css=\u00bb.vc_custom_1707991168902{margin-top: 20px !important;}\u00bb][vc_column_text]<\/p>\r\n<p>Grammer AG es un proveedor l\u00edder de sistemas de asientos especializados con una larga y respetada historia en Europa. Su objetivo era establecerse y crear conciencia de marca entre los principales fabricantes de autom\u00f3viles en los Estados Unidos, comenzando pr\u00e1cticamente desde cero.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"660\" class=\"wp-image-2810\" style=\"width: 412px; height: auto;\" src=\"https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen4-min.png\" alt=\"Caso de Estudio de Grammer\" srcset=\"https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen4-min.png 760w, https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen4-min-300x261.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\r\n<p><\/div>\r\n\r\nAtraer la atenci\u00f3n de los codiciados escritores de autom\u00f3viles en Detroit requer\u00eda un socio de relaciones p\u00fablicas con s\u00f3lidas relaciones con los medios de comunicaci\u00f3n estadounidenses, as\u00ed como una comprensi\u00f3n de las necesidades y requisitos del cuerpo de prensa europeo.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nAutoCom organiz\u00f3 visitas de medios a las instalaciones de Grammar en el \u00e1rea de Detroit y tambi\u00e9n llev\u00f3 a un grupo de destacados periodistas norteamericanos a la sede de Grammer en Amberg, Alemania.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nSu programa para Grammer tambi\u00e9n incluy\u00f3 una serie de comunicados de prensa centrados en productos que llevaron a art\u00edculos destacados en varias publicaciones comerciales, incluida una portada en European Automotive Design, un art\u00edculo t\u00e9cnico en Automotive Engineering International y una menci\u00f3n destacada en Automotive News Europe.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nGrammer AG, con sede en Ursensollen, Alemania, opera en dos segmentos comerciales: Grammer desarrolla y suministra sistemas de interiores y de funcionamiento de alta calidad, as\u00ed como componentes termopl\u00e1sticos innovadores para la industria automotriz global. Para camiones, trenes, autobuses y veh\u00edculos todo terreno, Grammer es un proveedor integral de asientos para conductores y pasajeros. Actualmente, Grammer AG emplea a alrededor de 14.000 personas en 19 pa\u00edses de todo el mundo, con ventas de alrededor de 2.200 millones de euros en 2022. Las acciones de Grammer est\u00e1n listadas en el Prime Standard y se negocian en las bolsas de Munich y Frankfurt, as\u00ed como a trav\u00e9s del sistema electr\u00f3nico de negociaci\u00f3n Xetra.<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p>\u00a0<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Grammer AG busc\u00f3 aumentar su presencia en EE. UU., utilizando relaciones p\u00fablicas para atraer a medios automotrices clave.<\/p>\n","protected":false},"author":2,"featured_media":2809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[59],"class_list":["post-2973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-es","tag-apr-america-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso de Estudio de Grammer | Automotive Pr<\/title>\n<meta name=\"description\" content=\"Caso de Estudio de Grammer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.automotivepr.com\/es\/caso-de-estudio-de-grammer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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