{"id":3221,"date":"2024-02-18T09:19:50","date_gmt":"2024-02-18T09:19:50","guid":{"rendered":"https:\/\/www.automotivepr.com\/letting-fraikins-customers-do-the-talking-the-power-of-customer-stories\/"},"modified":"2025-04-30T10:50:46","modified_gmt":"2025-04-30T10:50:46","slug":"letting-fraikins-customers-do-the-talking-the-power-of-customer-stories","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/es\/letting-fraikins-customers-do-the-talking-the-power-of-customer-stories\/","title":{"rendered":"Dejando que los clientes de Fraikin hablen: el poder de las historias de clientes"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<em>Este art\u00edculo ha sido traducido autom\u00e1ticamente<\/em>[\/vc_column_text][vc_column_text]<strong>Caso de \u00e9xito por APR Benelux<\/strong>[\/vc_column_text][vc_separator color=\u00bbcustom\u00bb align=\u00bbalign_left\u00bb el_width=\u00bb20&#8243; accent_color=\u00bb#5f5e5e\u00bb css=\u00bb.vc_custom_1707991168902{margin-top: 20px !important;}\u00bb][vc_column_text]En el mundo empresarial, hay una verdad innegable: recibir elogios de alguien m\u00e1s siempre tiene m\u00e1s peso que darse palmaditas en la espalda. En Fraikin, uno de los principales proveedores de soluciones de alquiler y leasing de veh\u00edculos empresariales en Europa, realmente entienden este principio. En lugar de depender \u00fanicamente de la autopromoci\u00f3n, Fraikin aprovecha la poderosa herramienta de las historias de clientes para mostrar su excelencia, con la ayuda de Evoke.<\/p>\n<p>Con a\u00f1os de experiencia y experiencia en la industria de alquiler y leasing, Fraikin ha cultivado relaciones s\u00f3lidas con clientes tanto grandes como peque\u00f1os. Para resaltar estas relaciones y el servicio excepcional que brindan, Fraikin desarrolla regularmente historias de clientes.<\/p>\n<h3><strong>Entonces, \u00bfc\u00f3mo se desarrolla este proceso?<\/strong><\/h3>\n<p>En primer lugar, Fraikin se pone en contacto con su cliente para seleccionar una historia relevante que ilustre sus experiencias positivas. Fraikin luego contacta a su consultor de relaciones p\u00fablicas en Evoke para explicar la asociaci\u00f3n o proyecto. Con base en esta informaci\u00f3n, redactamos un cuestionario personalizado para profundizar en los detalles del caso. \u00bfQu\u00e9 desaf\u00edos enfrent\u00f3 el cliente? \u00bfPor qu\u00e9 eligieron a Fraikin? Y lo m\u00e1s importante, \u00bfqu\u00e9 beneficios disfrutan ahora como resultado de su asociaci\u00f3n con Fraikin?<\/p>\n<p>A continuaci\u00f3n, se realizan entrevistas tanto con Fraikin como con el cliente para recopilar ideas y citas. Estas entrevistas sirven de base para elaborar una narrativa convincente que resalte el valor que Fraikin aporta a sus clientes. La historia de cliente resultante pasa por revisiones en colaboraci\u00f3n tanto con Fraikin como con el cliente antes de ser finalizada.<\/p>\n<h3><strong>Herramienta vers\u00e1til<\/strong><\/h3>\n<p>Una vez completa, la historia del cliente se convierte en una herramienta vers\u00e1til tanto para Fraikin como para el cliente. Pueden compartirla a trav\u00e9s de sus propios canales, mostrando ejemplos reales de la excelencia de Fraikin en acci\u00f3n. Adem\u00e1s, Evoke se involucra proactivamente con la prensa especializada para asegurar que estas historias de clientes obtengan una mayor exposici\u00f3n.<\/p>\n<p>Al dejar que sus clientes hablen, Fraikin no solo refuerza su reputaci\u00f3n de excelencia, sino que tambi\u00e9n establece credibilidad y confianza dentro de su industria. Despu\u00e9s de todo, no hay mejor testimonio de la calidad del servicio que las voces satisfechas de quienes lo han experimentado en primera persona.<\/p>\n<h4><strong>Generaci\u00f3n de leads<\/strong><\/h4>\n<p>Cindy Willemyns, gerente de desarrollo comercial en Fraikin: \u00abLas historias de clientes son un ganar-ganar tanto para Fraikin como para nuestros clientes. Al permitir que nuestros clientes compartan sus experiencias con nuestros servicios, creamos confiabilidad. Adem\u00e1s, estas historias nos ayudan a convencer a los clientes potenciales para que trabajen con nosotros. Por ejemplo, una historia de cliente result\u00f3 en un nuevo cliente y recuperamos inmediatamente nuestro ret\u00e9n en Evoke\u00bb.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fraikin mejora su reputaci\u00f3n compartiendo historias de clientes, mostrando excelencia en el mundo real y construyendo confianza en la industria.<\/p>\n","protected":false},"author":2,"featured_media":3209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[58],"class_list":["post-3221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-es","tag-apr-benelux-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dejando que los clientes de Fraikin hablen: el poder de las historias de clientes | Automotive 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