{"id":3443,"date":"2024-02-22T12:30:14","date_gmt":"2024-02-22T12:30:14","guid":{"rendered":"https:\/\/www.automotivepr.com\/?p=3443"},"modified":"2025-04-30T10:50:45","modified_gmt":"2025-04-30T10:50:45","slug":"campana-de-comunicacion-del-triangulo-de-la-seguridad","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/es\/campana-de-comunicacion-del-triangulo-de-la-seguridad\/","title":{"rendered":"Campa\u00f1a de comunicaci\u00f3n del Tri\u00e1ngulo de la Seguridad"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>Caso de \u00e9xito por APR Espa\u00f1a<\/strong>[\/vc_column_text][vc_separator color=\u00bbcustom\u00bb align=\u00bbalign_left\u00bb el_width=\u00bb20&#8243; accent_color=\u00bb#5f5e5e\u00bb css=\u00bb.vc_custom_1707991168902{margin-top: 20px !important;}\u00bb][vc_column_text]<em>El Tri\u00e1ngulo de la Seguridad<\/em> fue una iniciativa sobre la concienciaci\u00f3n en la seguridad vial. La campa\u00f1a fue creada por CETRAA, la Confederaci\u00f3n Espa\u00f1ola de Talleres de Reparaci\u00f3n de Autom\u00f3viles y Afines, e impulsada y promovida por la Direcci\u00f3n General de Tr\u00e1fico junto con empresas l\u00edderes en frenos, neum\u00e1ticos y amortiguadores (los componentes de este tri\u00e1ngulo) como Bosch, Michelin y Monroe, respectivamente. La campa\u00f1a consist\u00eda en la realizaci\u00f3n de una revisi\u00f3n gratuita de estos tres componentes por parte de los talleres de CETRAA a lo largo de dos meses.<\/p>\n<p>El \u00e9xito de la campa\u00f1a por parte de FA se dio por una serie de objetivos donde destac\u00f3 la concienciaci\u00f3n al consumidor sobre la revisi\u00f3n de los 3 elementos de seguridad, el fomento de las visitas a los talleres y la potenciaci\u00f3n de la imagen de CETRAA no solo ante sus talleres asociados sino tambi\u00e9n ante los potenciales asociados.<\/p>\n<p>El trabajo de preparaci\u00f3n incluy\u00f3 la colaboraci\u00f3n con marcas, la definici\u00f3n de los mensajes, el dise\u00f1o de materiales y un microsite, adem\u00e1s de la coordinaci\u00f3n con m\u00e1s de 10000 talleres y un plan para medios digitales. La campa\u00f1a arranc\u00f3 el 17 de junio con una presentaci\u00f3n en Madrid enfocada en la importancia de revisar los neum\u00e1ticos, frenos y amortiguadores para la seguridad vehicular y en la que participaron directivos de los tres fabricantes, la por entonces presidenta de CETRAA as\u00ed como la antigua directora de la DGT. Destac\u00f3 la gran presencia medi\u00e1tica en la jornada, adem\u00e1s de la gran cantidad de impactos conseguidos; m\u00e1s de 180 apariciones, incluyendo prestigiosos medios de tirada nacional, as\u00ed como las principales cadenas radiof\u00f3nicas de Espa\u00f1a. La estrategia online en redes sociales complement\u00f3 las acciones offline ampliando de este modo el alcance y la visibilidad de la campa\u00f1a.<\/p>\n<p>La iniciativa concluy\u00f3 con una notable participaci\u00f3n de talleres, demostrando un alto retorno de inversi\u00f3n y fortaleciendo la imagen de la Confederaci\u00f3n.<\/p>\n<p>Esta campa\u00f1a fue para nosotros un gran \u00e9xito como agencia de comunicaci\u00f3n, en la que integramos el gabinete de prensa, de eventos y de medios sociales en una propuesta multidisciplinar, cumpli\u00e9ndose con creces los objetivos marcados.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a \u00abEl Tri\u00e1ngulo de la Seguridad\u00bb de CETRAA foment\u00f3 la revisi\u00f3n de elementos clave de seguridad vial, logrando gran impacto y retorno de inversi\u00f3n.<\/p>\n","protected":false},"author":2,"featured_media":3444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[66],"class_list":["post-3443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-es","tag-apr-espana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a de comunicaci\u00f3n del Tri\u00e1ngulo de la Seguridad | Automotive Pr<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a de comunicaci\u00f3n del Tri\u00e1ngulo de la Seguridad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.automotivepr.com\/es\/campana-de-comunicacion-del-triangulo-de-la-seguridad\/\" \/>\n<meta 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