{"id":3001,"date":"2024-02-17T12:29:29","date_gmt":"2024-02-17T12:29:29","guid":{"rendered":"https:\/\/www.automotivepr.com\/behr-amerique\/"},"modified":"2025-04-30T10:50:48","modified_gmt":"2025-04-30T10:50:48","slug":"behr-amerique","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/fr\/behr-amerique\/","title":{"rendered":"Behr Am\u00e9rique"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=\u00a0\u00bb.vc_custom_1707990715000{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb]<\/p>\r\n

Cet article a \u00e9t\u00e9 traduit automatiquement<\/em><\/p>\r\n

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Histoire de r\u00e9ussite de APR America<\/strong><\/p>\r\n

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Le groupe Behr \u00e9tait l’un des principaux fournisseurs de syst\u00e8mes de ventilation et de climatisation automobiles en Europe. Aux \u00c9tats-Unis, cependant, \u00e0 l\u2019\u00e9poque, Behr \u00e9tait en concurrence pour attirer l\u2019attention des m\u00e9dias avec litt\u00e9ralement des centaines de fournisseurs et \u00e9quipementiers automobiles.<\/p>\r\n

\"Behr<\/figure>\r\n

Behr souhaitait am\u00e9liorer consid\u00e9rablement la notori\u00e9t\u00e9 de ses produits et de sa technologie sur le march\u00e9 nord-am\u00e9ricain et, apr\u00e8s une recherche approfondie d’agences, a choisi AutoCom Associations pour g\u00e9rer son programme de relations publiques automobiles dans la r\u00e9gion.<\/p>\r\n

AutoCom a d\u00e9velopp\u00e9 un plan de communication complet pour soutenir les efforts d’expansion pr\u00e9vus de Behr America et les objectifs de communication \u00e0 long terme de l’entreprise. L\u2019agence a atteint les objectifs de Behr en mati\u00e8re de relations publiques gr\u00e2ce \u00e0 des conf\u00e9rences de presse, \u00e0 la participation de la direction de Behr \u00e0 des \u00e9v\u00e9nements majeurs de l\u2019industrie automobile nord-am\u00e9ricaine et \u00e0 des communiqu\u00e9s de presse r\u00e9guliers.<\/p>\r\n

Les conf\u00e9rences de presse, les \u00e9v\u00e9nements et les communiqu\u00e9s de presse de Behr ont g\u00e9n\u00e9r\u00e9 une large couverture m\u00e9diatique dans la presse \u00e9crite, radiophonique et audiovisuelle. La soci\u00e9t\u00e9 a ensuite \u00e9t\u00e9 rachet\u00e9e par MAHLE, un autre \u00e9quipementier automobile allemand majeur, qui a continu\u00e9 \u00e0 compter sur AutoCom pour son soutien en mati\u00e8re de relations publiques.<\/p>\r\n

Behr-Hella Thermocontrol GmbH (BHTC), une coentreprise de MAHLE Behr GmbH & Co. KG et Hella KGaA Hueck & Co., est le leader mondial des commandes de climatisation et un sp\u00e9cialiste des syst\u00e8mes d’affichage et de commande tactile (IHM) pour l’industrie automobile. Les groupes de produits les plus importants de l’entreprise sont les unit\u00e9s de commande et de commande pour la climatisation des v\u00e9hicules, les \u00e9crans d’information centraux, les \u00e9crans tactiles, les contr\u00f4leurs de ventilateurs, les chauffages PTC et les capteurs climatiques.<\/p>\r\n

La coentreprise a \u00e9t\u00e9 fond\u00e9e en 1999 et compte aujourd’hui environ 2 500 employ\u00e9s dans le monde. La soci\u00e9t\u00e9 poss\u00e8de des installations \u00e0 Lippstadt, en Allemagne (si\u00e8gesocial)\u00a0; Farmington Hills, Michigan\u00a0; San Miguel de Allende, Mexique\u00a0; Shangai, Chine; Pune, Inde\u00a0; Tokyo, Japon; Sofia, Bulgarie et Tampere, Finlande.<\/p>\r\n

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Le Groupe Behr a am\u00e9lior\u00e9 la reconnaissance de sa technologie en Am\u00e9rique du Nord, propuls\u00e9 par l’agence AutoCom et ensuite acquis par MAHLE.<\/p>\n","protected":false},"author":2,"featured_media":2783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[60],"class_list":["post-3001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoire-de-reussite","tag-apr-america-fr"],"yoast_head":"\nBehr Am\u00e9rique | Automotive Pr<\/title>\n<meta name=\"description\" content=\"Behr Am\u00e9rique\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.automotivepr.com\/fr\/behr-amerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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