{"id":3003,"date":"2024-02-08T12:31:14","date_gmt":"2024-02-08T12:31:14","guid":{"rendered":"https:\/\/www.automotivepr.com\/market-launch-omoda-5-j7\/"},"modified":"2025-04-30T10:51:23","modified_gmt":"2025-04-30T10:51:23","slug":"market-launch-omoda-5-j7","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/fr\/market-launch-omoda-5-j7\/","title":{"rendered":"Lancement sur le march\u00e9 des OMODA 5 &amp; J7"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb.vc_custom_1707990715000{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb]<\/p>\r\n<p style=\"font-size: 12px;\"><em>Cet article a \u00e9t\u00e9 traduit automatiquement<\/em><\/p>\r\n<p>[\/vc_column_text][vc_column_text]<\/p>\r\n<p><strong>Histoire de r\u00e9ussite de APR Benelux<\/strong><\/p>\r\n<p>[\/vc_column_text][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb20&Prime; accent_color=\u00a0\u00bb#5f5e5e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1707991168902{margin-top: 20px !important;}\u00a0\u00bb][vc_column_text]<!-- \/wp:post-content --><\/p>\r\n<p>Chery est l&rsquo;un des principaux fabricants de voitures priv\u00e9s de Chine et le plus grand exportateur de voitures du pays. La soci\u00e9t\u00e9 pr\u00e9voit de lancer deux marques filles en Belgique en 2024, OMODA et JAECOO.<\/p>\r\n<p>Un bon d\u00e9but est la moiti\u00e9 de la bataille, l&rsquo;objectif \u00e9tait donc de g\u00e9n\u00e9rer une exposition m\u00e9diatique maximale avant leur lancement des mod\u00e8les &lsquo;OMODA 5&rsquo; et &lsquo;J7&rsquo; sur le march\u00e9 belge. Nous \u00e9tions ravis d&rsquo;aider.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<h3><!-- wp:paragraph --><strong>Des magazines sp\u00e9cialis\u00e9s aux m\u00e9dias g\u00e9n\u00e9raux <\/strong><\/h3>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph -->Notre objectif \u00e9tait clair comme de l&rsquo;eau de roche : introduire OMODA 5 et J7 au public belge. Les RP sont un jeu \u00e0 long terme, mais m\u00eame dans le jeu des RP, les nouvelles importantes restent reines. Gr\u00e2ce au d\u00e9ploiement strat\u00e9gique de deux communiqu\u00e9s de presse locaux minutieusement \u00e9labor\u00e9s et \u00e0 un pitching cibl\u00e9, nous avons r\u00e9ussi \u00e0 annoncer le lancement des deux mod\u00e8les. Nos efforts ont produit un impressionnant total de cinquante coupures \u00e0 travers des m\u00e9dias pertinents, allant des magazines sp\u00e9cialis\u00e9s \u00e0 la presse g\u00e9n\u00e9rale, \u00e0 la fois en ligne et imprim\u00e9e. Quelques exemples notables sont les publications dans<\/p>\r\n<p>Quelques exemples notables sont les publications dans Het Laatste Nieuws, La Derni\u00e8re Heure et Go Car.<\/p>\r\n<p>Nous avons \u00e9galement r\u00e9ussi \u00e0 s\u00e9curiser la participation de trois journalistes de premier plan \u00e0 un voyage de presse au si\u00e8ge de Chery en Chine, leur offrant une occasion sans pareil de se familiariser avec la marque et d&rsquo;exp\u00e9rimenter les essais des deux mod\u00e8les en premi\u00e8re main.<\/p>\r\n<h3><!-- \/wp:paragraph --><\/h3>\r\n<h3><!-- wp:paragraph --><strong>Garder la conversation vivante sur les r\u00e9seaux sociaux<\/strong><\/h3>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph -->\u00c0 c\u00f4t\u00e9 des m\u00e9dias traditionnels, les r\u00e9seaux sociaux jouent \u00e9galement un r\u00f4le crucial dans cette \u00e8re de transformation num\u00e9rique. Reconnaissant cela, nous avons activement maintenu l&rsquo;engagement sur Instagram et Facebook. En postant r\u00e9guli\u00e8rement plusieurs fois par semaine, nous nous sommes strat\u00e9giquement align\u00e9s sur les jours th\u00e9matiques et les tendances locales, tout en pr\u00e9sentant en d\u00e9tail l&rsquo;OMODA 5 avec toutes ses caract\u00e9ristiques. Notre strat\u00e9gie allait au-del\u00e0 de la simple promotion, favorisant une communaut\u00e9 o\u00f9 les enthousiastes pouvaient interagir, poser des questions et partager leurs exp\u00e9riences avec la marque.<\/p>\r\n<h3><!-- \/wp:paragraph --><\/h3>\r\n<h3><!-- wp:paragraph --><strong>Des plans ambitieux pour l&rsquo;avenir<\/strong><\/h3>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph -->Apr\u00e8s ce lancement, OMODA et JAECOO ont \u00e9t\u00e9 mentionn\u00e9s dans encore plus d&rsquo;articles, d\u00e9montrant une reconnaissance et une notori\u00e9t\u00e9 de marque croissantes. Maintenant, il est temps de capitaliser sur cet \u00e9lan, en utilisant cette notori\u00e9t\u00e9 nouvellement acquise pour \u00e9lever ces marques \u00e0 des sommets sans pr\u00e9c\u00e9dent et les \u00e9tablir fermement sur la carte comme jamais auparavant.<\/p>\r\n<p><!-- \/wp:paragraph -->\u00a0<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Les strat\u00e9gies publicitaires de Chery en Belgique ont abouti \u00e0 une exposition m\u00e9diatique importante pour les mod\u00e8les OMODA 5 et J7, \u00e9tablissant ainsi les bases de la pr\u00e9sence de la marque.<\/p>\n","protected":false},"author":2,"featured_media":2817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[65],"class_list":["post-3003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoire-de-reussite","tag-apr-benelux-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lancement sur le march\u00e9 des OMODA 5 &amp; 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