{"id":3017,"date":"2024-02-15T12:42:26","date_gmt":"2024-02-15T12:42:26","guid":{"rendered":"https:\/\/www.automotivepr.com\/etude-de-cas-grammer\/"},"modified":"2025-04-30T10:50:52","modified_gmt":"2025-04-30T10:50:52","slug":"etude-de-cas-grammer","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/fr\/etude-de-cas-grammer\/","title":{"rendered":"\u00c9tude de cas Grammer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb.vc_custom_1707990715000{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb]<\/p>\r\n<p style=\"font-size: 12px;\"><em>Cet article a \u00e9t\u00e9 traduit automatiquement<\/em><\/p>\r\n<p>[\/vc_column_text][vc_column_text]<\/p>\r\n<p><strong>Histoire de r\u00e9ussite de APR America<\/strong><\/p>\r\n<p>[\/vc_column_text][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb20&Prime; accent_color=\u00a0\u00bb#5f5e5e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1707991168902{margin-top: 20px !important;}\u00a0\u00bb][vc_column_text]<\/p>\r\n<p>Grammer AG est l&rsquo;un des principaux fournisseurs de syst\u00e8mes de si\u00e8ges sp\u00e9cialis\u00e9s avec une longue histoire tr\u00e8s respect\u00e9e en Europe. Son objectif \u00e9tait de s&rsquo;\u00e9tablir et de cr\u00e9er une notori\u00e9t\u00e9 de marque aupr\u00e8s des principaux \u00e9quipementiers automobiles aux \u00c9tats-Unis, en partant pratiquement de z\u00e9ro.<\/p>\r\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"660\" class=\"wp-image-2810\" style=\"width: 412px; height: auto;\" src=\"https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen4-min.png\" alt=\"\u00c9tude de cas Grammer\" srcset=\"https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen4-min.png 760w, https:\/\/www.automotivepr.com\/wp-content\/uploads\/2024\/02\/Imagen4-min-300x261.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\r\n<p>Attirer l&rsquo;attention des auteurs automobiles recherch\u00e9s \u00e0 D\u00e9troit n\u00e9cessitait un partenaire de relations publiques ayant de solides relations avec les m\u00e9dias am\u00e9ricains ainsi qu&rsquo;une compr\u00e9hension des besoins et des exigences de la presse europ\u00e9enne.<\/p>\r\n<p>AutoCom a organis\u00e9 des visites des m\u00e9dias dans les installations de Grammar dans la r\u00e9gion de D\u00e9troit et a \u00e9galement emmen\u00e9 un groupe d&rsquo;\u00e9minents journalistes nord-am\u00e9ricains au si\u00e8ge de Grammer \u00e0 Amberg, en Allemagne.<\/p>\r\n<p>Son programme pour Grammar comprenait \u00e9galement une s\u00e9rie de communiqu\u00e9s de presse ax\u00e9s sur les produits qui ont donn\u00e9 lieu \u00e0 des articles dans un certain nombre de publications sp\u00e9cialis\u00e9es, notamment un article de couverture dans European Automotive Design, un article technique dans Automotive Engineering International et une mention importante dans Automotive News Europe.<\/p>\r\n<p>Grammer AG, dont le si\u00e8ge est \u00e0 Ursensollen, en Allemagne, est active dans deux secteurs d&rsquo;activit\u00e9 : Grammer d\u00e9veloppe et fournit des syst\u00e8mes int\u00e9rieurs et de commande de haute qualit\u00e9 ainsi que des composants thermoplastiques innovants pour l&rsquo;industrie automobile mondiale. Pour les camions, les trains, les bus et les v\u00e9hicules tout-terrain, Grammer est un fournisseur complet de si\u00e8ges conducteur et passager. Actuellement, Grammer AG emploie environ 14 000 personnes dans 19 pays \u00e0 travers le monde et a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires d&rsquo;environ 2,2 milliards d&rsquo;euros en 2022. Les actions Grammer sont cot\u00e9es au Prime Standard et n\u00e9goci\u00e9es aux bourses de Munich et de Francfort ainsi que via le syst\u00e8me de n\u00e9gociation \u00e9lectronique Xetra.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Grammer AG visait \u00e0 renforcer sa pr\u00e9sence aux \u00c9tats-Unis, en utilisant les RP pour engager les m\u00e9dias automobiles cl\u00e9s.<\/p>\n","protected":false},"author":2,"featured_media":2807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[60],"class_list":["post-3017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoire-de-reussite","tag-apr-america-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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