{"id":3218,"date":"2024-02-18T09:18:39","date_gmt":"2024-02-18T09:18:39","guid":{"rendered":"https:\/\/www.automotivepr.com\/laisser-parler-les-clients-de-fraikin-le-pouvoir-des-temoignages-clients\/"},"modified":"2025-04-30T10:50:47","modified_gmt":"2025-04-30T10:50:47","slug":"laisser-parler-les-clients-de-fraikin-le-pouvoir-des-temoignages-clients","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/fr\/laisser-parler-les-clients-de-fraikin-le-pouvoir-des-temoignages-clients\/","title":{"rendered":"Laisser parler les clients de Fraikin : le pouvoir des t\u00e9moignages clients"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=\u00a0\u00bb.vc_custom_1707990715000{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb]<\/p>\n

Cet article a \u00e9t\u00e9 traduit automatiquement<\/em><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Histoire de r\u00e9ussite de APR Benelux<\/strong><\/p>\n

[\/vc_column_text][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb20″ accent_color=\u00a0\u00bb#5f5e5e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1707991168902{margin-top: 20px !important;}\u00a0\u00bb][vc_column_text]Dans le monde des affaires, il existe une v\u00e9rit\u00e9 ind\u00e9niable : recevoir des compliments de quelqu’un d’autre a toujours plus de poids que se f\u00e9liciter. Chez Fraikin, l’un des principaux fournisseurs europ\u00e9ens de solutions de location et de leasing pour v\u00e9hicules de soci\u00e9t\u00e9, ils comprennent parfaitement ce principe. Au lieu de s’appuyer uniquement sur l’autopromotion, Fraikin exploite le puissant outil des t\u00e9moignages clients pour mettre en valeur son excellence – avec l’aide d’Evoke.
\nForte de plusieurs ann\u00e9es d’exp\u00e9rience et d’expertise dans le secteur de la location et du cr\u00e9dit-bail, Fraikin a cultiv\u00e9 des relations solides avec des clients, petits et grands. Pour mettre en valeur ces relations et le service exceptionnel qu\u2019elles apportent, Fraikin d\u00e9veloppe r\u00e9guli\u00e8rement des t\u00e9moignages clients.<\/p>\n

Alors, comment se d\u00e9roule ce processus ?<\/strong><\/h3>\n

Dans un premier temps, Fraikin entre en contact avec son client pour s\u00e9lectionner une histoire pertinente qui illustre ses exp\u00e9riences positives. Fraikin contacte ensuite son consultant RP chez Evoke pour lui expliquer le partenariat ou le projet. Sur la base de ces informations, nous r\u00e9digeons un questionnaire sur mesure pour approfondir les sp\u00e9cificit\u00e9s du cas. \u00c0 quelles difficult\u00e9s le client a-t-il \u00e9t\u00e9 confront\u00e9 ? Pourquoi ont-ils choisi Fraikin ? Et surtout, de quels b\u00e9n\u00e9fices b\u00e9n\u00e9ficient-ils d\u00e9sormais gr\u00e2ce \u00e0 leur partenariat avec Fraikin ?
\nEnsuite, des entretiens sont men\u00e9s avec Fraikin et le client pour recueillir des informations et des citations. Ces entretiens servent de base \u00e0 l\u2019\u00e9laboration d\u2019un r\u00e9cit convaincant qui met en valeur la valeur que Fraikin apporte \u00e0 ses clients. Le t\u00e9moignage client qui en r\u00e9sulte fait l’objet de r\u00e9visions en collaboration avec Fraikin et le client avant d’\u00eatre finalis\u00e9.<\/p>\n

Outil polyvalent<\/strong><\/h3>\n

Une fois compl\u00e9t\u00e9e, la story client devient un outil polyvalent tant pour Fraikin que pour le client. Ils peuvent le partager sur leurs propres canaux, en pr\u00e9sentant des exemples concrets de l’excellence de Fraikin en action. De plus, Evoke s’engage de mani\u00e8re proactive aupr\u00e8s de la presse sp\u00e9cialis\u00e9e pour garantir que ces t\u00e9moignages de clients b\u00e9n\u00e9ficient d’une plus grande visibilit\u00e9.
\nEn laissant parler ses clients, Fraikin renforce non seulement sa r\u00e9putation d’excellence, mais \u00e9tablit \u00e9galement la cr\u00e9dibilit\u00e9 et la confiance au sein de son secteur. Apr\u00e8s tout, il n’y a pas de meilleur t\u00e9moignage de la qualit\u00e9 du service que les voix satisfaites de ceux qui en ont fait l’exp\u00e9rience directe.<\/p>\n

G\u00e9n\u00e9ration de leads<\/strong><\/h4>\n

Cindy Willemyns, responsable du d\u00e9veloppement commercial chez Fraikin :
\n\u201cLes t\u00e9moignages clients sont gagnant-gagnant \u00e0 la fois pour Fraikin et pour nos clients. En permettant \u00e0 nos clients de partager leurs exp\u00e9riences avec nos services, nous cr\u00e9ons de la fiabilit\u00e9. De plus, ces histoires nous aident \u00e0 convaincre des clients potentiels de travailler avec nous. Par exemple, le t\u00e9moignage d’un client a abouti \u00e0 l’arriv\u00e9e d’un nouveau client et nous avons imm\u00e9diatement r\u00e9cup\u00e9r\u00e9 notre mandat chez Evoke\u201d.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Fraikin am\u00e9liore sa r\u00e9putation en partageant des histoires de clients, en d\u00e9montrant l’excellence dans le monde r\u00e9el et en construisant la confiance dans l’industrie.<\/p>\n","protected":false},"author":2,"featured_media":3207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[65],"class_list":["post-3218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoire-de-reussite","tag-apr-benelux-fr"],"yoast_head":"\nLaisser parler les clients de Fraikin : le pouvoir des t\u00e9moignages clients | Automotive Pr<\/title>\n<meta name=\"description\" content=\"Laisser parler les clients de Fraikin : le pouvoir des t\u00e9moignages clients\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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