{"id":3455,"date":"2024-02-22T12:39:25","date_gmt":"2024-02-22T12:39:25","guid":{"rendered":"https:\/\/www.automotivepr.com\/campagne-de-communication-triangle-de-securite\/"},"modified":"2025-04-30T10:50:44","modified_gmt":"2025-04-30T10:50:44","slug":"campagne-de-communication-triangle-de-securite","status":"publish","type":"post","link":"https:\/\/www.automotivepr.com\/fr\/campagne-de-communication-triangle-de-securite\/","title":{"rendered":"Campagne de communication Triangle de s\u00e9curit\u00e9"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb.vc_custom_1707990715000{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb]<\/p>\n<p style=\"font-size: 12px;\"><em>Cet article a \u00e9t\u00e9 traduit automatiquement<\/em><\/p>\n<p>[\/vc_column_text][vc_column_text]<strong>Histoire de r\u00e9ussite de APR Espa\u00f1a<br \/>\n<\/strong>[\/vc_column_text][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb20&Prime; accent_color=\u00a0\u00bb#5f5e5e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1707991168902{margin-top: 20px !important;}\u00a0\u00bb][vc_column_text]Le Triangle de S\u00e9curit\u00e9 \u00e9tait une initiative de sensibilisation \u00e0 la s\u00e9curit\u00e9 routi\u00e8re. La campagne a \u00e9t\u00e9 cr\u00e9\u00e9e par la CETRAA, la Conf\u00e9d\u00e9ration espagnole de la r\u00e9paration automobile et des ateliers connexes, et promue et promue par la Direction g\u00e9n\u00e9rale du trafic en collaboration avec des entreprises leaders dans le domaine des freins, des pneus et des amortisseurs (les composants de ce triangle) telles que Bosch, Michelin. et Monroe, respectivement. La campagne a consist\u00e9 \u00e0 r\u00e9aliser une revue gratuite de ces trois composantes par les ateliers du CETRAA sur deux mois.<\/p>\n<p>Le succ\u00e8s de la campagne de FA est d\u00fb \u00e0 une s\u00e9rie d&rsquo;objectifs, qui mettaient en avant la sensibilisation des consommateurs \u00e0 la r\u00e9vision des 3 \u00e9l\u00e9ments de s\u00e9curit\u00e9, la promotion des visites d&rsquo;ateliers et l&rsquo;am\u00e9lioration de l&rsquo;image de CETRAA non seulement aupr\u00e8s de leurs ateliers associ\u00e9s mais aussi devant d&rsquo;\u00e9ventuels associ\u00e9s.<\/p>\n<p>Le travail de pr\u00e9paration comprenait une collaboration avec des marques, la d\u00e9finition de messages, la conception de supports et d&rsquo;un microsite, en plus de la coordination avec plus de 10 000 ateliers et un plan pour les m\u00e9dias num\u00e9riques. La campagne a d\u00e9but\u00e9 le 17 juin avec une pr\u00e9sentation \u00e0 Madrid ax\u00e9e sur l&rsquo;importance de revoir les pneus, les freins et les amortisseurs pour la s\u00e9curit\u00e9 des v\u00e9hicules et \u00e0 laquelle ont particip\u00e9 les dirigeants des trois constructeurs, le pr\u00e9sident de l&rsquo;\u00e9poque du CETRAA ainsi que l&rsquo;ancien directeur de la DGT. . Il a soulign\u00e9 la grande pr\u00e9sence m\u00e9diatique ce jour-l\u00e0, en plus du grand nombre d&rsquo;impacts obtenus ; plus de 180 apparitions, notamment dans les m\u00e9dias nationaux prestigieux, ainsi que sur les principales cha\u00eenes de radio d&rsquo;Espagne. La strat\u00e9gie en ligne sur les r\u00e9seaux sociaux a compl\u00e9t\u00e9 les actions hors ligne, \u00e9largissant ainsi la port\u00e9e et la visibilit\u00e9 de la campagne.<\/p>\n<p>L&rsquo;initiative s&rsquo;est conclue par une participation notable \u00e0 des ateliers, d\u00e9montrant un retour sur investissement \u00e9lev\u00e9 et renfor\u00e7ant l&rsquo;image de la Conf\u00e9d\u00e9ration.<\/p>\n<p>Cette campagne a \u00e9t\u00e9 un grand succ\u00e8s pour nous en tant qu&rsquo;agence de communication, dans laquelle nous avons int\u00e9gr\u00e9 les bureaux de presse, d&rsquo;\u00e9v\u00e9nements et de m\u00e9dias sociaux dans une proposition multidisciplinaire, d\u00e9passant largement les objectifs fix\u00e9s.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La campagne \u00ab Triangle de s\u00e9curit\u00e9 \u00bb du CETRAA a encourag\u00e9 la r\u00e9vision des \u00e9l\u00e9ments cl\u00e9s de la s\u00e9curit\u00e9 routi\u00e8re, obtenant ainsi un impact et un retour sur investissement importants.<\/p>\n","protected":false},"author":2,"featured_media":3446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[68],"class_list":["post-3455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoire-de-reussite","tag-apr-espana-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne de communication Triangle de s\u00e9curit\u00e9 | Automotive Pr<\/title>\n<meta name=\"description\" content=\"Campagne de communication Triangle de s\u00e9curit\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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