Jack Harned, APR, is a senior partner at AutoCom Associates and was formerly responsible for strategic communications for top management at General Motors.
During his 35-year career at GM, he also directed GM’s international public relations programs based in Detroit and European public relations based in London and Brussels.He previously managed GM’s news media relations in Detroit for automotive and environmental matters and in Washington, D.C. for corporate and regulatory issues.
He also was corporate communications director for GM Hughes Electronics Corporation and PR director for GM’s former AC Electronics Division which included work on NASA’s Apollo program.
Prior to his GM career, Harned was a newspaper reporter in Madison, Wisconsin, and press secretary to U.S. Senator William Proxmire in Washington, D.C.
Harned is an accredited member of the Public Relations Society of America and was inducted into its Detroit chapter Hall of Fame in 2009. He also serves on boards of the Detroit chapter of the Society of Professional Journalists, the National Automotive History Collection and the Detroit Association of Phi Beta Kappa.
He is a graduate of the University of Wisconsin and lives with his wife in Bloomfield Hills, Michigan.