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With over forty years of automotive and transport PR experience, Mick has served numerous global brands. His CV references Land Rover, DAF Trucks, UD Trucks (Nissan), Detroit Diesel, Allison Transmissions, Telma Retarders, Ford, Subaru and Lamborghini as well as four airlines – KLM, Alitalia, Northwest and Kenya Airways.
Since forming APR South Africa in 2012, Mick and the team have enjoyed undertaking PR assignments for companies in Germany, Russia and the United Kingdom.
His current burning ambition is to test drive the SSC Bloodhound.