Cummins Engines

The brief 

Winning coverage across Europe for Cummins on a tight budget.

How we responded

APR liaised with the International Truck of the Year jury – a group of 23 top editors from truck magazines across Europe – and used a planned meeting of this group to disseminate Cummins’ news about its Euro 6 engine technology. This was a cost-effective alternative to gathering the whole European truck media group – numbering more than 250. APR was able to use its media contacts and organisational skills to engineer a win/win situation for the client and the journalists.

Results 

pan-European thought leadership articles mentioning Cummins.

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