Chevron

The brief

Launch Chevron’s range of Techron fuel system cleaners in Ireland, to both trade and consumer press

How we responded

Handling all the logistics for attendees and developing a comprehensive programme for the event, we blended independent external speakers with members of Chevron’s own team to deliver a complete story. This included an overview from the UK’s leading diesel injection test house on the necessity for fuel-efficient products in today’s engines, and an explanation of the technology employed by Chevron.

Results

High volume of coverage in leading publications and the development of a cross-title promotion to drive footfall to Techron retailers.

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