Launch DAF’s new Euro 6 range of trucks to the European media.
How we responded
Using the CV Show in Birmingham as a venue, we developed a comprehensive activity programme including presentations, two media dinners (for European and the UK media) and a pre-show breakfast-time unveiling which established the DAF brand as the focal point of the event.
Along with regular media briefings, press releases, ride and drive events and fostering a close relationship between DAF’s senior management and the specialist media, the event has helped DAF climb to and maintain market leadership in the UK over many years. They’ve been a client for 22 years.