Grammer Case Study

Case study by APR América

Grammer AG is a premier supplier of specialty seating systems with a long, well- respected history in Europe.  Its goal was to establish itself and create brand awareness among major automotive OEMs in the U.S. starting virtually from scratch.

Attracting the attention of sought-after auto writers in Detroit required a public-relations partner with strong U.S. media relationships as well as an understanding of European press corps needs and requirements.

AutoCom organized media visits to Grammar facilities in the Detroit area and also took a group of leading North American journalists to Grammer’s headquarters in Amberg, Germany.

Its program for Grammar also included a series of product-focused press releases which led to feature stories in a number of trade publications, including a cover story in European Automotive Design, a technical feature in Automotive Engineering International, and prominent mention in Automotive News Europe.

Grammer AG, headquartered in Ursensollen, Germany, is active in two business segments: Grammer develops and supplies high-quality interior and operating systems as well as innovative thermoplastic components for the global automotive industry. For trucks, trains, buses, and off-road vehicles, Grammer is a full-service provider of driver and passenger seats. Currently, Grammer AG employs around 14,000 people in 19 countries worldwide, with sales of around 2.2 billion euros in 2022. Grammer shares are listed in the Prime Standard and traded on the Munich and Frankfurt stock exchanges as well as via the Xetra electronic trading system.