Spanish automotive after-sales at Futurmotive

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Case study by APR España

What is Futurmotive?

Futurmotive – Expo & talks arises from Autopromotec‘s need to create a parallel and complementary fair to its own. This event was held at a complex time due to the uncertainty related to the rest of these fairs.
Even so, this first edition of Futurmotive ended up being a great success, since a total of 302 companies participated and more than 8,500 users attended.
For this first installment of Futurmotive, Autopromotec had to attract key players within the aftermarket sector. To comply with this, it was decided to invite a Spanish delegation to attend the new exhibition, but also to create contacts between these representatives and relevant companies and members within the Italian and international industry. And this is where they contacted us, since at FA Comunicación we are very familiar with the sector, having extensive experience within its market, and thanks to this we have contacts and are knowledgeable about various companies, institutions and sectoral media.

The FA feature in Futurmotive

FA Comunicación was in charge of forming this delegation that would attend on behalf of the Spanish after-sales. This representation was made up of ANCERA, on behalf of the distributors; Afiba, for the workshop equipment; CETRAA, representing the workshops; Open, from tires; and Sernauto, representing spare parts manufacturers. In addition to these associations, journalists from sectoral media also participated.
For the formation of the delegation, good coordination and preparation was important due to the diversity of the components and their interests, in addition to their places of origin.
The fair concluded successfully for both Autopromotec and FA, which made the Spanish group one of the most relevant, in addition to strengthening a relationship between the representatives of the Italian industry and those of the Spanish after-sales.